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Ford is struggling to sell their new 2024 model trucks and in todays video... I want to show you exactly why this is happening.

As a huge Ford fan and previous owner of a Ford Raptor...

I was really excited when I saw that the Ford Maverick was supposed to be around $20,000.

But once the Maverick finally got to the dealerships... most of the time I saw them priced at $30,000 or more.

And that dream of a potential cheap truck was even further crushed when the Ford CEO announced that all 2024 Ford trucks were getting an increase in their MSRP.

So despite the slow sales, Ford's CEO decided that raising prices was apparently the right move...

But it just backfired on Ford in a huge way!

Ford F series truck sales are down a staggering -8% in the first half of 2024 compared to the same time last year

and it doesn't look like sales will pick up any time soon.

But Ford is not the only truck brand suffering from low sales numbers.

RAM and Nissan are also having massive sales flops and it's only going to get worse.

So today we're going to find out exactly why Ford and Nissan truck sales are grinding to a halt.

What brands are actually selling, because some of these numbers will actually surprise you.

And why the truck market is totally screwed for the rest of 202